Yesterday Google unveiled it’s new logo design.
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The Geeky Stuff
First, let’s have a look at what’s new:
- It’s a simplified version.
- The new type is a Sans Serif typeface called Product Sans that Google has created itself. It’s more rounded, ‘child-like’ and modern.
- It is meant to resemble the logo of it’s parent company, Alphabet.
- The logo is now animated. It has 4 dots that move around depending on what action you are performing. For example, if you are talking, the dots will become an equaliser.
- The “G” icon is no longer blue. It is now in 4 colours to match the logo. It will be used as a compact version of the original logo for smaller screens.
But in this article we want to talk less about the design and more about what you can learn about Personal Growth from Google. Here are the 3 main things:
1. Never Stop Evolving
The world is in continuous motion which is why you should never stand still. Look at Google – it’s an amazingly successful company and it may seem that it doesn’t need to change anything about itself because it is doing so well as it is.
And yet, it has just announced the biggest update of it’s logo design in 17 years. As Google is explains it “a lot has changed over the past 17 years—from the range of our products to the evolution of their look and feel. And we’re changing things up once again.”
Here is what the new logo looks like:
Learn from Google. Don’t let the past and fear of change hold you back. Change ensures that your life stays exciting, that you have new opportunities and new experiences.
It also helps you move on from past mistakes. Again, take Google as an example. It had several less than perfect logos over the last 17 years. What’s more, it was actually first called – “BackRub” (because it counted backlinks)!
But the company evolved and became the giant multinational technology company that it is today.
Have a look at it’s evolution in this video. As you can see it has changed a lot over the past 17 years. The type and the colours have changed, the 3D letters went away, as did the exclamation mark.
2. Remember Where You Came From
Google’s logo still has it’s trademark colors (red, blue, yellow and green) and style (simple, uncluttered, colorful and friendly). It didn’t go a completely different way, it wanted to keep it’s roots.
You should do the same thing. No matter where your journey takes you it is important to know where you started as a person and to still be yourself.
3. Don’t Let The Fear Of Failure Stop You
Do you think everyone loves Google’s new logo? No.
Do you think Google didn’t know this would happen? Of course they did.
Changing the logo is a big deal and they were probably afraid of failure too. But they did it anyway. A lot of negative feedback followed (see the tweets below) but they did what was best for the company.
Let this set an example for you: do not be afraid of criticism that might follow, take the leap outside of your comfort zone.
I’m not sure how I feel about the new #GoogleLogo. It sort of makes me feel like I’m looking at a browser in an elementary school classroom.
— Mel Rose (@OfficialMel) September 1, 2015
New Google logo is terrible. Pls tell me that it is a prank. — Alex (@alex) September 1, 2015
The trend of ultra-sanitized corporate machinery squashing out every atom of creativity. First #Ebay now #GoogleLogo pic.twitter.com/trfPSeQGbY
— Dane Storrusten (@DaneStorrusten) September 1, 2015
But no matter what, Google wont stop evolving. This wasn’t the first time Google changed it’s logo and it definitely won’t be the last.
And what will YOUR next step be?
Photo Credit: Google
